Challenge
For the Future Unlocked event, Brooks Running invited a selected group of influencers from across Europe to join a multi-day experience in Alicante. The goal was to create an inspiring environment where sport, brand storytelling and content creation would come together naturally. Every detail of the event needed to feel premium, energetic and unmistakably Brooks. We were asked to manage the full organisation of the event, from travel and accommodation to programme development and on-site execution.
Project Management
Working closely with the Brooks PR team, we developed the full concept and programme for the event. The goal was to create a balanced schedule with sport, brand sessions and enough space for influencers to create their own content.
We managed the full planning process, including scouting the location, setting the budget, coordinating travel for all guests and building a detailed programme for the entire stay. Every element, from presentations and dinners to runs and activities, was designed to support the overall brand experience.
The Asia Gardens Hotel in Alicante proved to be the perfect setting, offering a unique atmosphere that allowed us to combine sport, relaxation and premium hospitality.
Event Management
During the event we welcomed influencers from different European countries for a multi-day programme filled with sport, brand moments and content-worthy experiences.
Activities included trail runs in the surrounding mountains, padel sessions, brand presentations, group dinners and informal networking moments. The hotel itself became part of the activation, with branded elements such as the Brooks pool setup creating strong visual impact and social media content.
Throughout the event we handled the full on-site coordination, ensuring the programme ran smoothly while leaving enough freedom for guests to enjoy the experience.Acting as the main point of contact for Brooks, partners and influencers, we made sure every moment contributed to a memorable and authentic Brooks event.
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Result
Future Unlocked Alicante successfully combined sport, brand experience and content creation in a setting that perfectly matched the Brooks identity. The event generated strong social content, strengthened relationships with key influencers and created an experience that participants associated directly with the energy and community of the brand.
Explore the event highlights and everything behind the scenes in the video below!