Douma Staal

Making steel stories visible

Content creation

Social media management

Challenge

Client

Douma Staal

Goal

Increase visibility and strengthen the company’s online presence

Timeline

2024 - Present

For Douma Staal, we support the company with ongoing content creation and social media management, translating complex industrial processes into clear and engaging visual stories.

Other activities

- Content strategy
- Website
- Photo/video shoots
- E-mail

Social media management

We support Douma Staal with the strategic management of their LinkedIn presence. Through a consistent flow of content, we help the company share updates about projects, innovations and developments within the organisation.

By translating technical information into clear and engaging posts, we make their expertise accessible to partners, clients and potential employees.

Content creation

To bring the company’s story to life, we create visual content that highlights both the people and the processes behind the steel. From project updates and behind-the-scenes moments to sustainability initiatives and company developments: every piece of content helps to strengthen Douma Staal’s brand presence.

Video storytelling

Video plays an important role in communicating complex topics in an accessible way. For certain projects, we collaborate with video partners to produce strong visual stories.

One example is the video about Douma Staal’s new sustainable transport route, where steel is transported by boat from Luxembourg to Harlingen: reducing CO₂ emissions by at least 50%.

Result

Through consistent content and clear storytelling, Douma Staal’s expertise becomes more visible online. Their LinkedIn channel now acts as a platform where projects, innovations and company culture come together. This approach helps strengthen their brand, attract new talent and position Douma Staal as a forward-thinking player in the steel industry.