Challenge
For ENATE, a renowned Spanish winery within the assortment of Wijnkoperij De Gouden Ton, we developed and produced a visual campaign to highlight the wines through photography and video. ENATE is known for its expressive wines and artistic identity. The challenge was to translate that character into visual content that feels vibrant, social and inviting, while fitting naturally within the world of De Gouden Ton.
A sunny Spanish lunch
For the campaign, we created a setting inspired by a sunny Spanish lunch with friends. The idea was to capture the feeling of long afternoons around the table: good food, shared bottles of wine and relaxed conversation.
This setting allowed the wines to be shown in their natural context. Not just as products, but as part of a social and joyful moment.
Photo and video shoot
During the shoot we captured both photography and video content that highlighted the atmosphere of the lunch setting. From pouring wine and clinking glasses to shared dishes on the table, the visuals focused on creating a warm and inviting mood.
The shoot resulted in a versatile content bank that could be used across different social media formats.
Social media campaign
Using the visuals from the shoot, we developed a social media campaign that introduced the ENATE wines through storytelling and lifestyle imagery. The combination of photography and video allowed the campaign to feel dynamic, colourful and distinctly Mediterranean.
Result
The campaign brought the ENATE wines to life through a visual story that captures the feeling of enjoying wine together. By focusing on atmosphere and lifestyle, the content helped position the wines as the perfect companion for relaxed gatherings and shared meals.
