Challenge
As Wassching’s team grew, their old identity no longer fit. Too polished, too distant which didn’t represent the people behind the work. They wanted to show what really sets them apart in tech consultancy: their humanity, craftsmanship, and eye for quality.
Branding
The new logo features a handwritten W like a signature under their work. The colour palette combines vibrant orange for progress and positivity with deep green for stability, expertise, and sustainability.
Content strategy
Human connection plays a key role in the content strategy. Wassching’s software solutions touch every step of the value chain: from the production of raw materials, to the products themselves, and their sales. To make this tangible, we developed a video for the homepage that shows how their work makes an impact. Beyond that, the content strategy centres personal stories, team introductions, and practical tips. This way, tech, which is often abstract and intangible, becomes clear and approachable. Wasshing doesn’t just offer solutions; they build long-lasting relationships.
The result
With their new positioning and identity, Wassching now has a brand that fits their growth and ambitions. Their story no longer only communicates their expertise, but also their humanity and craftsmanship. The fresh visual identity and content approach ensure that (potential) clients clearly see who Wassching is and why they stand out in the tech consultancy world.
